Amanda Holden

Amanda Holden

National Executive, Fraud & Security Intelligence


Amanda is a National Executive for Fraud & Security Intelligence for SAS in Canada. She is responsible for driving business development and go to market strategies for SAS Fraud and AML products and services. As a national leader and evangelist, Amanda is focused on finding solutions to customers’ financial crimes, loss and AML problems. She is passionate about data & analytics and the role they play in reducing financial crimes in Canada.

Prior to joining SAS, Amanda was the Technology Executive Sponsor for TD Bank’s Enterprise Fraud Analytics Platform initiative. She led the technology build for a multiyear, integrated vendor solution, designed to support fraud practices from analytics, model development, fraud countermeasures/scoring to alert management, operations and reporting. The solution services multiple lines of business (retail & commercial, internal & external, batch to real-time processing).

Amanda has over 15 years’ experience in the Payments Industry with a focus on fraud and operations. As VP Operations, Security, Technology & Fraud at Interac Association, Amanda lead all technical, operational, fraud and security oversight for the Interac Inter Member Network and payment services such as Interac e-Transfer. Amanda was responsible for the development, delivery and support of fraud technology, services and operations to Canadian FI’s. A focus on effective fraud scoring and operational performance helped to maintain Interac products as some of the safest in Canada.

In her earlier career, Amanda was Vice President, Operations at Visa Canada. She was responsible for all operational, fraud and MIS functions for the Canada region including service delivery, network and technology support, project and implementation management, production support, client services, fraud management and information systems. Amanda has also held other technology solutions roles in the financial services industry.

Amanda holds an Honors Bachelor of Science in Computer Science from the University of Western Ontario and a Certificate in Bankcard Management from the Visa Bankcard School. Amanda has a passion for analytics and technology; most recently focusing on enabling business and technology partnerships.

Amanda is also the Executive Sponsor for the SAS Women in Analytics Network and a longtime supporter of empowering girls and women in STEM programs. She is a mother of one son and is proud to call herself a “geek” – rarely far from the many tools, technologies and gadgets that she enjoys in life and in business.

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